About this app
What is Viral Spiral?
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
Play the video above to watch the full video interview and hear more insights from Harrison Barrett.
What is Viral Spiral?
“For all of our customers, it’s been and will continue to be business as usual,” Wilson says.
The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.
What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.
About Viral Spiral
Rather than building each slot from scratch, the studio appears to lean on recognizable frameworks it can dress in new themes. 3 Aztec Spells reads as another application of that model, not a departure from it.
Aztec is one of the most heavily worked themes in the world of online gambling, and Spinomenal is far from alone in returning to it. The setting offers the gold, temple, and idol imagery that has long anchored adventure-styled reel design.
What stands out is how often Spinomenal itself revisits the territory. A single provider maintaining multiple Aztec-flavored slots suggests the theme performs reliably enough across operator networks to justify repeated entries.
