Saray Ruyasi

About Saray Ruyasi

“In this case, it’s a completely different situation. You have a group, not a single company in a single country, a group which has been a solid group for 10 years and delivering. There’s no turnaround to be made. It’s already very well managed. It’s number one in its markets.”

The combined company will be listed on stock exchanges in both Spain and Italy, which Cirsa and Lottomatica are already market leaders in.Italy accounted for 57% of a combined group pro format adjusted EBITDA in H1. Spain made up 23% of that figure, with Rest of World at 20%.

Once the deal is completed, 80% of its EBITDA is expected to come from those two markets.

How to play Saray Ruyasi

“For all of our customers, it’s been and will continue to be business as usual,” Wilson says.

The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.

What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.

About Saray Ruyasi

Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms. 

Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.