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How to play Fire Queen
Last February in Santa Clara, the Seahawks held the Patriots scoreless through three quarters en route to a 29-13 win. That said, the defending champions are not the favourites to win the Lombardi Trophy this year. Nearly every US operator has installed the Los Angeles Rams as the overwhelming choice to capture the title.
As of 6pm ET, the Seahawks had a 62% probability on Polymarket to defeat the Patriots in Wednesday’s opener. Conversely, Polymarket traders gave the Patriots a 39% chance to pull the upset. At those odds, a $100 contract on the Pats carries a payout of $247.35.
James’ multi-year partnership with DraftKings expired earlier this summer, Yahoo Finance reported.
How to play Fire Queen
Excluding lotteries, the Gambling Commission reported that GGY rose 4.7% to £13.2 billion ($17.7 billion) between April 2025 and March 2026.
Growth was strongest online, where remote casino, betting, and bingo GGY climbed 6.9% to £8.3 billion ($11.1 billion), compared with a modest 1.1% increase across land-based sectors.
This digital expansion coincided with a continued shrinkage in physical retail. Great Britain had 8,081 licensed premises at the end of the period, down 2% year-on-year.
What is Fire Queen?
UK operators already carry out enhanced checks on politically exposed persons (PEPs), but this case shows the limits of those safeguards, Bethan Lloyd, partner at law firm Wiggin, recently told iGB.
“PEP status does not prevent someone from gambling,” Lloyd explained. She said PEPs are entitled to bet, but not on events where inside information gives them an unfair advantage.
A low ranking MP or parliamentary aide is unlikely to meet the threshold for PEP status. She argued it would place an onerous burden on operators to verify every customer’s occupation.
