Chocolates

What is Chocolates?

From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games. 

The company has committed to paying market-based compensation for exclusive operations, estimated at around €1 billion for a 10-year licence period, with a significant front-loaded payment scheduled for 2026.

In further preparations for the competitive market, Veikkaus this week joined the market’s trade body, the Finnish Gambling Association, which has long lobbied for market liberalisation.

About Chocolates

In the wake of their licence suspensions, announced a fortnight previously by the UK Gambling Commission, it is tempting to see the demise of BresBet and Bet St George as evidence that it is simply too easy to become a British gambling operator.

The two related businesses are associated with entrepreneur Nic Brereton and had only recently started operating under their own licences. BresBet was licensed in February 2025, while Bet St George received its licence in December and launched in March this year.

At launch six months ago, Brereton told iGB that Bet St George would use the experience he gained applying advanced data models in the medical sector to improve the customer experience in betting.

How to play Chocolates

The commercial argument is straightforward. The commercial hook sells itself on screen: Frank, the gnome gang over the fence, and a suburban garden turned battlefield.

Taken together, the release signals a provider comfortable iterating on both a familiar mechanical family and a familiar creative template. The single-Coin structure keeps a multi-feature game legible; GO Ultra supplies the higher-variance ceiling that engaged players look for; and Frank extends a character-first approach that Play’n GO has increasingly used to distinguish its output from the wider Hold & Win field.

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