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Gambling ads are currently monitored by ASA under the CAP 16.1 code. Just this week, Midnite received its third ASA ruling. The operator was told to remove a TikTok advertisement that featured a young-looking character. 

The report singled out several marketing tactics which had been flagged as particuarly concerning.

The first was direct marketing (emails, texts, push notifications). Citing randomised studies, the committee noted that limiting direct marketing resulted in reduced betting and fewer short-term harms. 

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The partnership doesn’t end at this stage, as Wazdan is going to further implement new releases for the operator’s local content library and offer players new opportunities as they come back to play. 

Wazdan has been methodically building up its footprint across regional and European markets, with the supplier signing up a content partnership with Jupiter Gaming earlier in September, and similarly bringing its portfolio of player-favorite games to the operator in the UK.

Besides Europe, Wazdan has also been focused on expanding in the North American market. To this end, the supplier teamed up with Caliente.mx, a brand operated by Caliente Interactive in Mexico, bringing the supplier’s games to the local market.

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Prosecutors alleged that Pietras was stealing the funeral money to fund his gambling addiction. Law enforcement found that Pietras made more than 800 casino trips over a 14-year period.

Casino records for his player’s card suggested he lost over $1.2 million at Mohegan Sun. He’s also reported to have gambled extensively at Foxwoods Resort Casino and MGM Springfield in Massachusetts.

Pietras was charged with dozens of unfair trade practices, larceny, and embezzlement counts. Prosecutors also accused him of violating health and zoning laws by living at his funeral home in Coventry.